This could be the shortest post ever, because my point is perfectly encapsulated in the title of the entry. I do not read Amazon reviews. I used to, but I stopped years ago. Similarly, I stopped reading reviews on Goodreads and so forth. The only time I ever see them is when my publisher or readers send them to me directly. I post them here, and move on.
Criticism is a real thing and can be incredibly useful. By and large, however, what one finds on sites like Amazon isn’t criticism, but complaining. Why isn’t the book like this other book? Why did so-and-so have to die? Why so many F-words? Why is this so long? Why is this so short? The packaging on my shipment was lousy and my book got damaged! And yes, you can find stuff like that last all over Amazon, because people apparently don’t know there’s a way to contact Amazon customer service about damaged or lost orders, and the author has nothing to do with that process.
I love hearing from readers, and have provided a way for them to get in touch with me via this site, but I won’t read what they have to say on Amazon, or anywhere like Amazon. Because there’s a converse element to this which can’t be ignored: if one considers compliments valid, one has to consider complaints valid. And, as I said, complaints are useless. A well-reasoned critique is invaluable. Grousing is not.
By all means, if you feel strongly about my books one way or another, post those thoughts wherever you like. At the same time, don’t expect me to see them. It’s not that I don’t care about getting better as an author, or continuing to do whatever it is I do well, but public reviews are more harmful than helpful. And this goes for both writers and readers alike. Everyone has an opinion, after all. And what do we know about those?