I have written on this subject before, and fairly recently, but I thought it was time to revisit it for the benefit of those who either don’t come to the blog very often, or who have yet to do (for whatever reason) what I’m about to request. I hope you can excuse the repetition.
My Goodreads blog is not updated as often as this one and the content remains focused squarely on my writing habits and projects. If you haven’t gone by, please do. There’s something new there almost every Friday, with some exceptions, so now you have a reason to visit Goodreads that maybe you didn’t have before. As with everything else I do, I appreciate your time and your eyeballs.
Anyway, my second-to-last update concerned itself with reviews, or rather the lack of good ones that I’m currently seeing. This is especially a problem for The Dead Women of Juárez, which is currently at an average of 3.36 stars based on 105 ratings/reviews. While there’s no particular shame in being average, the truth is that people will rarely read or buy a book that doesn’t have at least a 4.0 or higher, and therein lies the issue. To whit: people who like the book aren’t making their opinions known. That really must change.
It’s early days yet for Tequila Sunset, so I can’t speak to the kinds of sales it’s having, but I know from my royalty statements that The Dead Women did quite well in the UK, where it was initially released. The only real trouble here is that all of those sales didn’t translate into a deluge of reviews on sites like Goodreads and Amazon. To say that this is a concern is understating things a bit.
To explain: when people go to get book recommendations at Goodreads, they are more likely to see highly rated books. And the more actual reviews those books have, more than simple ratings without a review attached, the better. Readers are more educated now than ever about their choices, thanks to the surfeit of information available on the web, and a book that lacks abundant coverage is a book that is not going to sell or be read.