On Amazon there’s something authors in the know call “the 90-day cliff.” This is in reference to the unconfirmed, but clearly obvious, tendency of the Amazon algorithm to stop promoting books after three months. This is reminiscent of how stores like Barnes & Noble remove books older than twenty-one days from their shelves unless they’ve sold well enough to become part of their “model,” or automatic restock. Very few books merit automatic restock. Mostly titles by established bestsellers like my collaborator, James Patterson. Some lurk on the shelves for a while, but as soon as room is needed? Poof, they’re gone.
Anyway, Amazon has only so many books it can push, I guess, so after ninety days the level of promotion drops off considerably. It’s just the way things go. It affects everyone, too, unless a publisher is paying fees to Amazon to keep their books visible. Money like that is generally only spent on the big names. Despite being multi-billion-dollar corporations, Big Five publishers never seem to have very much cash to go around. I guess they gave it all to JK Rowling (link).
So this is the end of the line, more or less, for Make Them Sorry (link). It will continue to be sold, of course, but the intensive marketing period is over. Such is the nature of the business. And truth to tell, Make Them Sorry (link) has done very well, and I’m happy with the way things have turned out.
Get your copy of Make Them Sorry, the latest Camaro Espinoza thriller, from your favorite bookseller. (link)